This is perhaps disappointing news for brands that have spent a few hundred bucks to boost the number of “likes” for their Facebook brand page, as Facebook on Friday announced that it is going to identify such fake page “likes” and delete them.
The Facebook “like” factor has been there for a long time. Most brands, or at least start-ups, look forward to get as many “likes” as possible in order to portray that their brand has been loved by so many fans. It also plays an important role in legitimizing the brand. Thus, brands that are not really up to the mark go for paid Facebook “likes” to boost its credibility, and this definitely violates Facebook terms.
However, things will change from now. The social networking giant Facebook has clearly stated out that it has a system in place to identify and remove “likes” on Facebook pages that may have been gained by means that violate our Facebook Terms.
“We do not and have never permitted the purchase or sale of Facebook Likes as we only want people connecting to the Pages and brands with whom they have chosen to connect. Beyond the need to maintain authentic relationships on Facebook, these third-party vendors often attempt to use malware or other forms of deception to generate fraudulent Likes, which is harmful to all users and the internet as a whole.”
The new automated system will remove Facebook fake “likes” that were generated by compromised accounts, purchased bulk “likes,” or malware program that tricked people into clicking the “like” button. Facebook wants brands to follow on the principle of real identity. It wants brands to have authentic, real, and interested users to connect with the brands.
Last month, Facebook filed some new documents with the Securities and Exchange Commission (SEC), from which it was revealed that nearly 14 million (out of the 955 million) Facebook accounts are used to spread scam and spam messages across the network.
This improvement, according to Facebook, will allow brands to produce ever more relevant and interesting content, and will see an increase in the true engagement around their content.