Crowd-curated Social Data with CompanyCrowd

Microsoft Research’s FUSE Labs announced the release of CompanyCrowd yesterday. CompanyCrowd automatically collects stories, media, and social content to create a living newspaper about the companies that are most important to you and your business.

CompanyCrowd provides a fast and easy way to leverage the wisdom of the crowd. It provides crowd-curated social data into one search index around specific topics, experts, and personalities for the company or product chosen.


Once you sign-in using your Windows Live ID or Twitter/Facebook credentials, you will get a page that lists all of the company pages you’ve created. You can click your page to view it, unpublish it to hide it from the gallery, or delete it to remove from CompanyCrowd entirely. To see other pages, you need to go back to the gallery. To create a new page (for a company and search keywords), you need to enter a few pieces of information to help locate content to populate your page. You need to specify four or more keywords that you use when searching for stories about your company or topic as well as the layout in which content will be displayed on the page. Remember to add the company or topic as one of the keywords. Once your page has been created, you can change your keywords at any time. On the page, you can use the Edit panel to help improve the content on the page or see the changes you and others have made via the History panel.

FUSE Labs work in partnership with several product and research teams at Microsoft to ideate, develop, and deliver new social, real-time, and media-rich experiences for consumers and businesses. These experiences give users new ways to create, connect, and collaborate with the people and information.

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Abhishek Baxi

Abhishek Baxi is an independent technology columnist for several international publications and a digital consultant. He speaks incessantly on Twitter (@baxiabhishek) and dons the role of Editor-in-Chief here at Techie Buzz.