Backtype Launches Influence Checker For Twitter Users

Backtype, which is a tracking tool for , has jumped into the influence game similar to what Klout does, and now provides influence measurements for Twitter users.

Backtype Influence

Backtype uses a proprietary algorithm which is similar to Google’s PageRank system to indicate how influential a (Twitter) user is. The score for a user is based on the examination of a user’s interactions and reach with friends and followers on Twitter.

Backtype has traditionally been a blog plugin to track Twitter trackbacks for URLs but this change definitely adds more value to the service. To check yours or any users Twitter influence, head over to and type in the @username in the search box.

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(Backtype Blog via The Next Web)

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