Zynga better watch out! After conquering the iOS App Store and Android Market (as well as Nokia’s Ovi Store and Palm’s App Catalog), Rovio has set its sights on Facebook.
Rovio Mobile is being fairly tight-lipped about the game. “There will be completely new aspects to it that just haven’t been experienced in any other platform, teased Rovio’s CEO Mikael Hed. It will obviously tap into Facebook’s social features to broaden its appeal. In the past Zynga has very smartly encouraged users to invite their friends, and compete with them (directly or indirectly) to increase its viral factor. Rovio has also hinted that Angry Birds for Facebook will, for the first time, see the pigs in a much more prominent role.
Although Angry Birds is expected to land in Facebook soon, Rovio has confirmed that we won’t be seeing it before April.
Besides Angry Birds for Facebook, Rovio is working on numerous other Angry Birds related projects. A movie and its tie-up game are already under development. Angry Birds for PlayStation Network, Xbox 360 and Wii have also been confirmed. The much awaited sequel is also probably in the cards. Additionally, Rovio is keen to launch several Angry Birds spin-offs, including a racing and a sports game.
Peter Vesterbacka, the mighty eagle of Rovio, believes that, “Angry Bird will be bigger than Mickey Mouse and Super Mario”. With relentless updates, new ports and spin-offs, Rovio wants to broaden its appeal, while remaining fresh and relevant to its existing fan base. Will its strategy work? Or will we see Angry Birds losing its steam in the near future? Let us know what you think.