The above code is just a simplification of what I meant to say, the more content you write on your blog, the more are your chances to influence search results.
It has not been a secret bug a single blog however unknown it may be can make a software popular and bring it from the top position to the someplace it never envisioned to ever be in.
If your wondering why I am saying this is because of this, where I rank way above Microsoft for a usual query you would first contact them for. There are many more which I can post about here ;).
So write down this definition and start blogging with the mantra (code) a BLOG = Better Listing on Google = Better Exposure for others = Better Explanation of the product.
BTW I put up a new sidebar and if you want me to write more about blogging or anything else under the world let me know your suggestions. I am open to launching a microsite for whatever topics you want me to write about.