You can file this away in your “I’ve Seen It All” file. It appears you can now have your candy and come out smelling like a rose all at the same time. No I am not kidding. The product is called “Deo” and it claims, “ Science and nature have come together to make a functional food that leaves your skin with a beautiful rose fragrance.”
So is it perfume candy, or is it a health and beauty product? To be honest, I am not sure where this product will wind up if it ever hits the aisles of a major box store. Beneo Group announced this new innovation on its website. Beneo seeks innovative solutions that “cater to the growing health awareness among their customers”. The ingredient manufacturer developed a relationship with a Bulgarian company, Alpi. Together they are marketing this “rose-scented boiled sweet” which they claim not only tastes sweet, but will “transmit an attractive rose fragrance through the skin”.
The active ingredient is a natural anti-oxidant called geraniol. Geraniol is a colorless liquid found in plants like roses, lavender and vanilla. They call this product a nutri-cosmetic because it leaves the body through the pores of the skin which in turn, leaves behind a sweet rose smell. According to their website, http://perfumecandy.com, four pieces of the candy are considered a serving. A serving size will be most effective for people up to 145 pounds. Wim Dries, Area Sales Manager for Beneo said, “Many people like garlic, and it’s especially popular in European diets, but the tell-tale smell lingers for some time after a meal. Deo is the perfect antidote.”