Gold Safe – A Fraud Show on Indian Television Channels
By on July 13th, 2011

Gold Safe is a game show that is aired on Indian television channels NDTV Imagine and Zee TV. The game show titled “Guess the Celebrity”, awards you cash prize if you guess the celebrity’s name right. The show follows a simple rule. Viewers are asked to identify the celebrity, who’s face is partially shown. If the viewer gives the answer correct, he/she is awarded cash prizes ranging from Rs. 20,000 to one lac.

Gold Safe  is a project by Cellcast Interactive India, a part of UK based broadcasting company, Cellcast Group. Cellcast Group was co-founded by Andrew Wilson and Bertrand Folliet who operate mainly Chat and Adult channels on DTT and Satellite TV. Their first operation,  a British soft porn TV programme called Babestation, started way back in 2002.

Gold Safe started in India a couple of years back. I was not aware of this show until one of my friends told me about it. After listening to the explanation that my friend gave on how the show works, my first reaction was that it was a fake. Although I knew I was right, I did a check on it. As expected, it turns out to be a fake game show. The game show lured its viewers with false hopes of winning easy money.

The game looks easy to play, but to actually play it, you need to wait and wait for hours. In order to participate in the game, viewers are asked to dial the number 5664464 and answer the question once their call is connected. The call rates, however, are Rs. 12/minute on leading networks like Airtel, Vodafone, Aircel, Idea, Tata Indicom and so on. That’s more than ISD charges.

How do they manage to get people to call?

First of all, it is all about the money. Secondly, they have this 60-second timer that keeps popping up every now and then. If no one answers the question within the time limit, then the value of the question drops down. They also have these constant stupid chatters asking people to pick up the phone and call. Most of the times they are out of words and repeat the same shitty sentence again and again.

The whole problem with this show, is that callers are kept on hold for over 45 minutes, and are never connected. That’s Rs. 540 bucks in just 45 minutes from one caller. Now imagine that for 10 viewers making calls simultaneously.

Now you are wondering; “What about the people who call and frequently give wrong answers?” Well, those are all fake calls. These calls are made by someone internally or one of their crew members. The person who gets the answer right is also fake.

Here’s a picture of a celebrity. Viewers were asked to identify the celebrity and whoever got it right, stood a chance to win Rs. 85,000. Out of 7 callers, 6 people got the answer wrong. People guessed that the celebrity was Katrina Kaif, Shilpa Shetty, Tanushree Dutta and so on.

Gold Safe - Fraud TV Show

If I asked a 14-year old to guess who this celebrity was, I’m pretty dammed sure the kid would have answered Kajol – which is the right answer.

The show is aired live from 12.00 Midnight – 02.00 AM, all 7 days of the week. I doubt that it’s even a live telecast. I think it’s a pre-recorded show which claims to be “live”.

There’s also a  Facebook page  against Gold Safe, created in 2010. It states that -

This page is to counter the fraud on NDTV Imagine’s Gold Safe – where you are left on hold forever paying 10 bucks per minute on the phone. If you see this first – you know you have the right answers. If you watch this channel you are welcome to post

Here’s a clip of the game show posted on YouTube.

I happened to Google this topic and I was not surprised to see the number of complaints against Gold Safe. Viewers reported that the real callers were never connected, but were always put on hold. Here’s one such complaint reported on  Indian Consumer Complaint Forum  which has got over 130+ comments that are against the game show.

I did not expect such shows from NDTV and Zee TV. I am not sure why this show is still being aired despite the many complaints against it. If you have faced problems with this show, then please fill out this  form  to complaint against it. If you think that this is not fake, then please let us know your experience by adding a comment below.

A couple of months back, we had  reported  about Speak Asia being a scam survey site that promised to pay its registered users for answering surveys. Please do not fall for such game shows or survey sites that tempt you to earn big bucks.

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Author: Joel Fernandes Google Profile for Joel Fernandes
Joel Fernandes (G+) is a tech enthusiast and a social media blogger. During his leisure time, he enjoys taking photographs, and photography is one of his most loved hobbies. You can find some of his photos on Flickr. He does a little of web coding, and maintains a tech blog of his own - Techo Latte. Joel is currently pursuing his Masters in Computer Application from Bangalore, India. You can get in touch with him on Twitter - @joelfernandes, or visit his Facebook Profile for more information.

Joel Fernandes has written and can be contacted at joel@techie-buzz.com.
  • http://www.symplyfyd.com Ajay | symplyfyd.com

    Thanks a ton Joel for providing this informatin…i have also viewed this show and it was complete crap…
    i wish that every viewer of Gold safe reads this article of yours..

  • Karthikeyan R

    Same kind of program is now daily telecasted on Raj TV.

  • Jatin Sapra

    It looks fake right on face itself but I guess few people are too much innocent(and greedy) that they become prey of such shows easily.

    One can easily check that whenever call is being connected to a caller(fake), there is always old styled landline caller tune. No one has put up another caller tune ? They fail at failing. Sad truth is, some people fail more.

  • http://www.androidexperts.org Sanjeev

    For all these fraud only and only Indian Govt is responsible. Minister very selfish, they don’t care about general peoples.

  • nandkishore

    sabse bakwas show hai goldsafe is show ko koi na dekhe or phone na hi lagye to achha hai sale phone to uthate hi nahi hai .
    goldsafe show wale mera number lele phir bat karte hai
    08109175018 ok

  • Harminder Singh

    REGARDING GOLDSAFE SHOW

    THIS IS TOTALLY FAKE SHOW.

    YOU ARE JUST FORCING TO CALL ON 5664464 BUT THERE IS NO RESPONSE.
    I CAN EASILY TELL THE NAMES OF THE PERSONS WHOM YOU ARE BEING SHOWED ON THE TV SCREEN.
    BUT EVERYTIME WHEN I CALL THAT NO. THERE IS NO RESPONSE. A COMPUTER VOICE IS REPEDILY SAYING PLEASE HOLD ON YOU WILL BE SHORTLY DIRECTED .
    BUT YOU JUST WAIT. AND CALL COST FOR CALLING THAT NO I.E. 5664464 IS RS. 10/- PER MINUTE.

    I can easily tell that who are that two celebrities.

    YOU ARE CHEATING US.

    • Sona

      I really don’t not when it was 10/-min but now its 12/-min

  • Akash

    Nothing is free and so easy to earn in this world… Thanks for the initiative, though…!!

    • ashish dwivedi

      this is very nice sireal

  • Sona

    Yeah i was also watching this show that time i thought How can anybody gives money(GOLD) without any chargers, without any reason and nothing is taking from us.
    I was damn sure its a fraud but i wanted to check it.
    I called on that number (5664464) to kwon call rates on this number. Now What it was @12/min more than ISD calls and u have to wait nobody don’t how long it will take, but i m very sure they will take total balance from ur mobile. PlZZZZZZZZZZZZ do something

  • Umesh Kumar

    Its strange in India, that some TV Channels are looting people openly and no-one ( from Govt organization or NGO or any legal organization or police dept )is coming to stop such non-sense show to save the people, who are normally illiterate or innocent villagers are getting entangled in such show. Its shame for Information Broadcasting ministry and their works, who are elected by those people to save them from such fraud & morale less people, and no action is being taken.People from developed town or educated people knows the fact of such cheating, but what about innocent people, who are already facing challenge to run their house are getting cheated by such govt. approved robbers.
    Even no NGO is raising their voice against this. There should be some strong action against such things, so that no one dare to cheat people easily.

  • http://www.templeofindia.in AJMS

    Dear Joel!!

    Your are queite right as far as gold safe fraud safe is concerned and i’m pretty much aggree with you but want’s to criticise your view on Speak asia, that’s a 100% genuine website and survey company as well..Most of the people as like you make our life worse than ever…

  • Parth

    I tried it one time and it was fake then i hacked their show and it was recorded

  • Arnab

    Most of the knowledgeable people would be able to understand the game that runs behind the actual one. Yet with so many complaints there is no stopping the show. I agree even a child would be able to give correct answers to those stupid questions. Cant the respective authorities do anything about this? Maybe the earned profits are shared by everyone. How should I react to this? Shocked, perplexed, angered or all!

 
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