SiteTrail Takes Analytics in a New Direction [Review]
By on July 19th, 2011

As a full time web based professional, I am often interested in page rankings, site traffic, and other forms of analytics data. While I use the ever popular Google Analytics and SquareSpace Stats packages for my personal blog, I often want to know information about my site that isn’t given there. Furthermore, I am often curious about other sites in my area (technology, food, blogging.)

Recently, I was introduced to a new tool called SiteTrail that gives users an incredibly amount of information about any domain. You can learn about a site’s social media prescence, their SEO, and even see an analysis their content, as well as seeing a break down of their traffic. Traffic is devised by country of origin, as well as into daily, monthly, and yearly visitors.

On top of al the expected features that I listed above, SiteTrail gives you something that I find pretty unique. It will use an algorithm to computer the approximate amount of advertisement revenue earned by a site. It will then give you an approximate value for a site, given that it were to go up for sale.

While the information that SiteTrail gives is unique and interesting, I am not sure of a practical use for some of it. Most of what is given is pubically available anyway, so wants the purpose of going here? Maybe if I was a more competitive website owner I would find a better use for it. As it is, my blog doesn’t make me any money right now, and I’m okay with that. I don’t think that knowing how much another technologist’s blog earns in revenue would give me any edge.

As far as I can see, SiteTrail has taken the idea of analytics and given it a new face. It provides a single point for learning vital statistics about a website, and it does it for free. The information it provides is interesting, and potentially useful for the right person.

If you can think of a time when you would use SiteTrail, or if you have a suggestion for a feature I missed, let me know in the comments below. The team at Techie Buzz always likes to hear from you.

App: SiteTrail
Price: Free
Score: 3.5/5, for changing the face of analytics, while being only vaguely useful.

Author: Tony Price Google Profile for Tony Price
Tony A. Price is a Nutrition and Dietetics Student from Louisiana in the United States. He has a deep passion for high end technology, mobile devices and applications, Mac hardware and software, and video gaming. His website is Tony's Brain, his Twitter handle is @TonyAllenPrice and you can follow him on Google+.

Tony Price has written and can be contacted at tony@techie-buzz.com.
  • Tony Page

    It would be useful if the information was accurate. Unfortunately this is not the case. Its use of Alexa and Compete, not to mention Quantcast unmeasured figures, means many of its stats need to be taken with an extremely large pinch of salt. In a couple of cases I have specific knowledge of, the geographical traffic location is ridiculous.

 
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