Mobile apps have unquestionably made our lives easier and better. From helping us with discovering a new song to new things to do, there’s always an app for that. Meet Boxfish, a new app that highlights what’s actually happening right now on TV by analyzing hundreds of TV channels in real time. Boxfish wants to be the information engine for TV, letting viewers easily discover what’s hot, and also easily alerting them of when topics of interest come up.
How does it work? Boxfish gathers the closed captions from 3,600 cable and local broadcast stations all over the U.S. and indexes and analyses all the data in real time. CEO and founder Eoin Downling gave me a demo of how it works at the Boxfish HQ and I was simply blown away by the technology they are using. The result is presented as a constantly updating stream of trends and topics. Boxfish presents topics from sports, news, business, and celebrity gossip by default as a part of its live feed. Users also have the option to “favorite” their topics. They can also see what’s trending. The app can also be customized to be synced with a TiVo or a DirecTV set-top box. However, there’s no easy way of filtering out channels that a subscriber does not have access to.
I have been playing around with Boxfish for sometime now, and it is the most intriguing app that I have used in the past month. The app can be found overwhelming sometimes, but it is a great app that let’s TV watchers catch up on popular topics. Overall, the idea is very unique and Boxfish is a must have for TV lovers. It is like Twitter for TV. The application is a free download via the App Store [Download Link] and I’m told an iPhone app is on its way.
Boxfish was founded in 2010 in London, and the founders moved to the Bay Area in 2011. The company has raised a $3 million Series A round, which was led by Naya Ventures and T-Venture.