Last week, Flipkart stepped into the electronics market with the launch of its own tablet – the Digiflip Pro XT712. Much like the Amazon Kindle Fire, the Digiflip will serve as a vehicle to increase customer engagement with various Flipkart products. However, unlike the Kindle, Digiflip doesn’t quite put Flipkart left, right, and center. Instead, it offers an almost pure stock Android experience with a couple of bundled Flipkart apps. But, before getting into the details of the software, let’s take a closer look the hardware.
Unboxing the Digiflip
The packaging is neat and functional. Lifting the thermocol seat that comfortably houses the Digiflip, reveals the accessories compartment. Included in the package are a power adaptor (along with an USB cable), an in-ear earphone, an earphone converter, a manual, and a soft wipe. I also ordered the book case, which was available at 50% discount.
Appearance and Display
The Digiflip is sturdily built, and feels solid and reassuring. There’s no metal here, but the polycarbonate body manages to avoid the cheap plasticky feeling. The power button and volume controls are on the top left, but there is no physical camera button. The 3.5 mm earphone jack is on the top, while the micro-USB port is at the bottom. The speaker grill is just beneath the front camera.
The Digiflip Pro sports a 7’’ IPS display with a resolution of resolution of 1280 X 800, which amounts to a 216 ppi pixel-density. If you look closely, you can spot the pixels, and outdoor visibility is just about decent. However, considering the price range, the display is actually quite decent, with good contrast and viewing angles.
Perhaps the weakest point of the Digiflip Pro is the hardware powering the tablet. It uses the low-end MediaTek MT8382 chipset, which houses a 1.3 GHZ Quad Core CPU. GeekBench3 benchmark suggests that the CPU is on par with flagships from a couple of years back. The GPU is Mali 400 MP2 clocked at 500 MHz This is even weaker than the CPU, and is comparable to GPUs that Android flagships like the Galaxy SII were using as far back as 2011. Quite obviously, with such an outdated hardware, the Digiflip Pro doesn’t fare very well in synthetic benchmarks.
Synthetic benchmarks aside, the Digiflip performs quite well for regular day to day tasks. Web browsing experience is smooth, as is watching videos on YouTube. It handles casual games like EA Golf and Score! With ease, but if you’re planning on playing more heavy duty games, this is not the tablet for you.
The Digiflip features a 5 megapixel rear camera with flash and autofocus that’s capable of recording videos at 1080p. The front camera is takes snaps at 2 megapixels. On paper all of these specs sound decent enough, but specs can be deceiving. There’s no way to sugar coat this. The Digiflip camera is bad. Both the front and the back camera fail to take a decent picture in any lighting. Using the flash over exposes the picture to the point of hiding any detail in the image. Here are a few sample images captured with the rear camera.
Flipkart uses MxPlayer, which is a great decision, given that it’s one of the most versatile players available in the market. MxPlayer managed to play back any video I threw at it, and had no issues in with playing back 720p HD videos, even with software renderer. 1080p videos, however, proved to be too much to handle for the software renderer (none of the formats I had worked with hardware renderer).
The stereo speaker won’t impress anyone with its loudness or quality, but it gets the job done. And, thankfully, it’s front-facing, which means most of the time (but not always) it’s loud enough to be audible. As I mentioned earlier, the Digiflip accessories bundle also includes an earphone adaptor. The reason behind this is that the Digiflip uses OMTP standard, which pretty much everyone else has abandoned. If you want to use your Apple devices compatible existing earphone on the Digiflip or the Digiflip earphone on other new electronic devices, you’ll need to use the bundled CTIA-OMTP converter. As far as the earphone itself is concerned, it’s not very good. But, even using a different pair will only help improve sound quality marginally, as Digiflip’s audio processor itself seems to produce a lot of noise.
Connectivity options include dual-SIM 3G HSPA+, Wi-Fi 802.11 b/g/n, Bluetooth 4.0 LE, and USB OTG. There’s no NFC. The battery is not removable and is rated at 3000 mAh battery with a talk time of around 8 hours. Digiflip ships with 16 gigs of internal storage (out of which about 12 gigs is available to the user), and supports micro SD cards up to 32 GB.
The Digiflip runs an almost stock Android 4.2.2 (Jellybean). While I’m glad that Flipkart chose to provide a near stock experience, it’s disappointing that the version of Android that Digiflip is shipping with is over sixteen months old. Given that there are no custom modifications to handle, I don’t understand why the Digiflip couldn’t ship with KitKat. What’s worrying is that Flipkart hasn’t even committed to shipping KitKat or newer builds.
While Flipkart hasn’t modified the core Android experience, the Digiflip comes bundled with Flipkart shopping and eBook apps, which aren’t removable. The eBook app comes bundled with a dozen eBooks work Rs. 2, 300, while the shopping app includes various coupons with a cumulative discount of Rs. 5000. Each coupon can only be used once, and is valid until the end of the year.
The Digiflip is a rather well rounded tablet, whose main draw is obviously the low price point (Rs. 9,999). The added goodies thrown in by Flipkart (including a Platronics Bluetooth headset) sweeten the deal further. The weakest link of the Digiflip is its low-end chipset, which makes it unsuitable for heavy duty tasks. The camera output is also disappointing. However, the near stock Android helps the tablet to remain snappy and it’s well suited as a media consumption device. The Digiflip is all about making the right compromises. It doesn’t have any killer features to set it apart from the crowd. However, there’ also no Achilles’ heels. For a budget tablet, that can often prove to be enough.