TATA DOCOMO ties-up with much awaited movie Nenu Naa Rakshasi. Customers get a chance to Talk with the actors RaNa Daggubati & Ileana

Hyderabad: April 28, 2011: Tata DOCOMO, the GSM brand of Tata Teleservices has announced a special association with acclaimed director Puri Jagannath’s latest Telugu movie Nenu Naa Rakshasi. The first of a kind tie-up gives Tata Docomo customers an exclusive opportunity to Talk to the stars RaNa Daggubati and Ileana D Cruz. Both existing and potential pre-paid and post-paid subscribers from Andhra Pradesh are eligible for the service.

This is a one of its kind initiative by Tata DOCOMO where our customers get an exclusive chance to Talk to the stars through the voice portal by dialing 59999. It is our constant endeavour to increase the level of interaction with our customers and by associating with the movie Nenu Naa Rakshasi we are taking another step in this direction. A chance to Talk to the movie stars is aspirational for everyone and we are sure that Celebrity Chat would be a thrilling experience for our valued customers,said Mr. S Ramakrishna, COO-AP Circle, Tata Teleservices Limited.

To talk to the stars, customer has to call *321*888# for RaNa Daggubati and call *321*666# for Ileana D Cruz. Customers will be charged Rs. 15 as subscription for 1 week and Rs 5 for chatting with each celebrity for ten minutes.

About TATA DOCOMO

TATA DOCOMO is Tata Teleservices Limited’s telecom service on the GSM platform—arising out of the Tata Group’s strategic alliance with Japanese telecom major NTT DOCOMO in November 2008. Tata Teleservices Limited has received a license to operate GSM telecom services in 19 telecom Circles and has also been allotted spectrum in 18 of these Circles. It has rolled out its GSM services in Tamil Nadu, Kerala, Orissa, Karnataka, Andhra Pradesh, Madhya Pradesh-Chhattisgarh, Haryana-Punjab, Kolkata, Rest of West Bengal, Jharkhand, Bihar, UP East, UP West, Gujarat, Himachal Pradesh and Rajasthan, while Tata Teleservices (Maharashtra) Limited has launched GSM services under the TATA DOCOMO brand in the Mumbai and Rest of Maharashtra Circles. TATA DOCOMO has become the first Indian private operator to launch 3G services in India in all the nine telecom Circles where it won the 3G license. In association with its partner NTT DOCOMO, the brand finds itself suitably positioned to leverage this first-lover advantage. With 3G, Tata DOCOMO stands to redefine the very face of telecoms in India. Tokyo-based NTT DOCOMO is one of the world’s leading mobile operators—in the Japanese market, the company is the clear market leader, used by over 50 per cent of the subscribers.