This Summer get a chance to win exciting gifts daily with TATA DOCOMO Summer Carnival Contest

First time, ever in the industry gratification payout worth Rs 2.3 crore

• Daily 5 winners from each circle will be chosen for over 43 days
• Winners will Scratch & Win Prizes worth up to Rs 5000/- each

Hyderabad: May 3, 2011: TATA DOCOMO, the GSM brand of Tata Teleservices Limited, has announced an SMS based Summer Carnival Contest’ across all its circles for both prepay and postpaid customers. Under the contest, 5 lucky winners from each circle will get a chance to avail Scratch & Win vouchers carrying prizes worth up to Rs 5000/- daily by answering simple questions based on cricket, Bollywood, general knowledge etc. For each correct answer, the customer will score 10 points, amongst which top 5 highest scorers at the end of the day will get a Scratch and Win‘ voucher carrying prizes worth up to Rs. 5,000/- each. The contest is valid till 28^th May, 2011.

Scratch & Win vouchers offer 8 branded gifts including Wrist watch, Digital Camera, Travel Bag, iPod, Sunglasses, Cash Back, Home theatre & holiday package. The winners can redeem their vouchers by entering their Scratch Card No. on http://Click2Redeem.com.

We are extremely excited and eager to experience customer response to the Summer Carnival Contest launched today. We are confident that the contest will be one of the most sought after, for the gratification worth Rs. 2.3 crore. The contest is easy and customers stand a golden chance to win exciting new prizes. We hope that our customers will enjoy every bit of the contest and answer simple questions related to cricket, Bollywood, General Knowledge, etc.said Mr. S Ramakrishna, COO-AP Circle, Tata Teleservices. Our effort is to share as much we can, with our customers he added.

To participate in the contest, customers have to send SMS SUB DAYCRI’ to 54321 or Dial *654*1# chargeable at Rs 5/- daily. Post the subscription, customers will get cricket score updates along with a chance of participating in the contest by answering simple questions. Customers can respond to the questions by replying A or B to 54321 at Re. 1/-.

Please note that the scratch card/assured prize voucher cannot be substituted or en-cashed.

About TATA DOCOMO

TATA DOCOMO is Tata Teleservices Limited’s telecom service on the GSM platform—arising out of the Tata Group’s strategic alliance with Japanese telecom major NTT DOCOMO in November 2008. Tata Teleservices Limited has received a license to operate GSM telecom services in 19 telecom Circles and has been allotted spectrum in 18 of these Circles. It has rolled out its GSM services in all of these 18 Circles—Tamil Nadu, Kerala, Orrisa, Karnataka, Andhra Pradesh, Madhya Pradesh-Chhattisgarh, Haryana-Punjab, Kolkata, Rest of West Bengal, Jharkhand, Bihar, UP (East), UP (West), Gujarat, Himachal Pradesh and Rajasthan (subsidiary company Tata Teleservices (Maharashtra) Limited has launched GSM services under the TATA DOCOMO brand in the Mumbai and Rest of Maharashtra Circles). TATA DOCOMO recently became the first Indian private operator to launch 3G services in India in all the nine telecom Circles where it won the 3G license. In association with its partner NTT DOCOMO, the brand finds itself suitably positioned to leverage this first-mover advantage. With 3G, Tata DOCOMO stands to redefine the very face of telecoms in India. Tokyo-based NTT DOCOMO is one of the world’s leading mobile operators—in the Japanese market, the company is the clear market leader, used by over 50 per cent of the country’s mobile phone users. For details, visit www.tatateleservices.com, www.tataindicom.com and www.tataDOCOMO.com