Opera Software is no stranger to theatrics. Back when Opera 8 was released, Jon S. von Tetzchner, then CEO of Opera, attempted a cross-Atlantic swim to celebrate 1 million downloads. However, when it comes to going viral, Firefox always managed one up Opera.
A lot has changed since then. Opera now has more than 140 million users, and also seems to be getting really good at leveraging social media. Earlier in the year, Opera had us in splits with the Odd and Even browser speed test parody. However, as we have seen on numerous occasions, the best of the best viral stuff are impromptu creations with a touch of genius. That’s what happened yesterday.
Yesterday, a Redditor, who described himself as a “person with zero creative talent”, offered to draw anything requested by the community in MS Paint. An Opera employee, who also appears to be an avid Redditor, quickly took the opportunity to request a picture of Tetzchner riding a narwhal over a double rainbow. As an added incentive, he offered to put up the result on the home page of Opera. Here’s what the fellow Redditor came up with.
And this is what happened afterwards.
Opera Software obviously has quite a few avid Redditors. In fact, they have been campaigning heavily on Reddit for the past few weeks. Besides purchasing ad impressions, they also did an IamA (I am a), which was a roaring success. Opera Software was widely applauded for “doing it right” and clocked in more than 35,000 downloads from their Reddit campaign. They obviously got a few more yesterday. Well done!