Browser Choice Screen Results In 130% Increase in Opera’s Downloads

As expected, the browser choice screen (also known as the browser ballot) is having a significant positive impact on alternate browsers. Norwegian browser maker Opera Software has revealed that they are experiencing a 130% increase in browser download rates as a result of the choice screen. In fact, the choice screen now accounts for as much as 53% of the total downloads from Europe.


The effect is most pronounced in Poland where the browser choice screen has led to a three-fold increase in the download rates and now accounts for 77% of all downloads. Downloads from Spain, Italy and Denmark have also increased significantly. Surprisingly enough, Norway is one of the countries least affected by the browser screen. Perhaps, this is because awareness about the homegrown browser is already high in Norway.

Although, Apple and Google have declined to share any statistic, both Opera and Firefox have confirmed that they are experiencing significantly increased download rates. In the coming months, it will be interesting to see if the browser choice screen manages to have a significant effect on browser market.

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Pallab De

Pallab De is a blogger from India who has a soft spot for anything techie. He loves trying out new software and spends most of his day breaking and fixing his PC. Pallab loves participating in the social web; he has been active in technology forums since he was a teenager and is an active user of both twitter (@indyan) and facebook .

  • Opera is a great browser, but Chrome is definitely the fastest, not only in terms of page loading, but with memory use and overall usability.

  • A headline figure of 130% increase sounds impressive, but what was the base number of downloads to begin with? Opera has marginal market share, which had fallen roughly 50% since June 2009.

    It s also too early to spot significant usage patterns. People install and uninstall software all the time; we need raw data in terms of number of downloads rather than percentages, and analysis of actual usage over time before we can make any accurate statements about browser popularity.