In an attempt to help people stay safe on the Internet and manage the way of sharing information online, the Citizen’s Advice Bureau (CAB) has teamed up with Google to promote online safety in the UK and the rest of the world.
The campaign, which will include adverts in newspapers, on public transport and online, is basically done to create awareness about online safety and teach users to take suitable steps to ensure that they’re more secure when surfing the web (and other online activities). It also provides an overview of some of the security tools that Google offers.
The site “Good to Know” has 4 main categories, namely -
- Stay safe online -
This section provides you with helpful tips and advice for staying more secured on the web. Some of the terms explained here are choosing strong passwords, phishing and malware attacks, identifying secure sites (https), safe networks, mobile security, family safety, shopping safety, and so on.
- Your data on the web -
This particular section explains how you can keep your data safe from hackers and phishers.
- Your data on Google -
Google here tries to explain its five privacy principles that describe how they approach privacy and user information across all of our products
- Manage your data
Lastly, Google elaborates on some of the ways of managing what you share online, with Google and with others. This section enlightens you about Google Talk, Incognito mode in Chrome, Google+ and +1 button, Google Docs, and so on.
The campaign also provides you with the following tips -
- Use two-step verification for accounts, which will add an extra layer of security to your account.
- Pick strong passwords, which are not-so-easy to crack.
- Always look for “https” websites.
Campaigns like this are pretty good to learn, since they explain complicated stuff (safety advice) into simpler and easily understandable terms. This is Google’s first campaign advertising, other than their products like Google Chrome and Android mobile operating system.
Anthony House, Google Communications and Policy Manager said: Everyone wants to stay safe online, but many people aren’t confident that they know how to. We’re launching the Good to Know campaign and website to provide easy steps everyone can take.”
Gillian Guy, chief executive of the Citizens Advice Bureau added: We are delighted to be working in partnership with Google. Citizens Advice is all about straightforward, simple advice on the issues that matter, so helping people take control of their safety and privacy online is right up our street.