When Nokia introduced the Lumia 920 the general consensus was, it’s a good phone but Apple’s iPhone 5 will be the best phone. There will be pigs flying over Mascone when it is revealed. Of course that didn’t happen. The iPhone 5 was underwhelming. The real show stealer yesterday was the new iPod Touch. Don’t get me wrong, I am not saying the iPhone isn’t innovative; what we saw yesterday was design innovation, not innovation same as iPhone 1. iOS6 isn’t bringing anything new either. As a result, the overall consensus yesterday was that the iPhone 5 is good looking powerful device, it will sell millions but isn’t revolutionary. As Mat Honan puts it, “It is amazing and utterly boring.”
Compare this to Nokia, the company announced a new camera setup, wireless charging and NFC capabilities. The introduction of wireless charging and NFC have generated excitement, while you can rubbish them as gimmicks, wireless charging makes a lot of sense to me. I come home and place the phone next to my PC, and guess what?! The phone isn’t connected to a wire! The charger is connected to a power source, but my phone isn’t. The phone charging cable just vanished as far as I am concerned.
Nokia made an impression.
The other key announcement Nokia made was around NFC. TO understand this, we need to look at Nokia’s NFC accessories, so far just personal audio equipment. Nokia believes NFC helps you get rid of the cumbersome setup of Bluetooth pairing or WiFi sharing. And guess what?! You don’t have to buy a dock adapter for your phone!
Not new, ergo not innovative, but then Nokia has a concept of wireless charging. Put these together and you have innovation that the end consumer can feel while using the technology in a way where technology is seamless.
Nokia again makes an impression.
The third is specs. Now many say specs don’t matter and that the phone’s experience is what matters. Well, guess what?! So far the general consensus is that the Windows Phone experience is very good! Couple this with no hardware advantage that Apple has with the iPhone 5 & features shown in Windows Phone 8, Nokia has made an impression.
Let’s talk about the now infamous Lumia 920 camera. In the tech circles, Nokia is being mocked for fudging PureView photographs but to the end user PureView as a brand makes an impression. And while we are on the topic of innovation and winter is coming, being able to use a touch screen phone with gloves on–getting that right, is innovation. On those living in the colder regions, like Central New York, Nokia made an impression.
In a mind game of making an impression, Nokia just beat Apple.
PS: Google Now on Android is far more useful than Siri.