While the big names have been busy dazzling the world with the latest and greatest offerings at MWC 2010, Vodafone has unveiled, what it claims to be, the lowest-cost mobile phone on Earth. The Vodafone 150 will be available for less than $15 (Rs 700 approx.) and is targeted at developing countries. It will initially be launched in India, Turkey and eight African countries including Lesotho, Kenya and Ghana.
Mobile phone sales has been experiencing explosive growth in emerging markets like India and total mobile ownership is predicted to reach 5 billion in 2010. SMS has become a way of life even in villages located in far-flung parts of the country. Vodafone is obviously hoping to attract new customers thanks to its ludicrously low price.
While Vodafone 150 is a black and white phone supporting only voice calls and SMS, a comparatively luxurious alternative dubbed Vodafone 250 (priced at $20.00) will include color display and FM radio. Vodafone has stated that a simple payment service will also be built into these ultra-low-end phones.
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