Vodafone may Beat Airtel with Pricing Strategy on iPhone Launch in India
By on August 7th, 2008

We have some (un)confirmed news that Vodafone is planning to beat Airtel on the official launch of iPhone in India, this time around it would not hinder around the launch date, but the potential pricing strategy, though this is not a fully confirmed news as of yet (due to the number of days to launch), we are pretty much sure that it’s going to be final.

Vodafone had been the pitching high and low to be the provider to launch across Europe and Asia, but lost it to Airtel who will be officially releasing iPhone 3G with Apple’s support in India on 22nd August, Vodafone too will be releasing on the same date. Please note prices may change until the launch, so don’t pre-book the phone as of now.

Vodafone is still the third largest cellular provider in India, and they have been the market for almost a year after taking over Hutch (also known as Orange in several countries), according to our source, Vodafone has almost finalized a plan to take a price cut with iPhone, which, they will simultaneously release with Airtel, to gain profit with quantities, though we still say this news is (un)confirmed, iPhone’s sold through Vodafone will cost at least Rs500-Rs2000 lesser than what Airtel will pitch, which again thru our source is going to be roughly Rs 22000 for the iPhones sold through Airtel with taxes.

The price cuts would eventually increase the demand for iPhone through Vodafone since a savings of approximately Rs500-2000 is welcomed across most of the population in India, and that would definitely gain more consumers for the Vodafone brand, with the rage iPhone has already been creating with people in India, it will definitely be big.

We may be totally wrong with what we have said above, but we cannot reveal our sources on this too, please do not direct enquiries on how we landed on this news. Comments are welcome.

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  • http://www.nirmaltv.com Nirmal

    I too think there should be stiff competition between the two. Anyways I’m not asking the source, :) but can you tell us how much reliable is your source? :)

  • http://www.shankarganesh.com Shankar Ganesh

    Yay!! for buyers :D competition is good.

  • http://www.manikarthik.com/12-reasons-why-the-iphone-could-be-a-disappointment-in-india/ Mani Karthik

    Despite the competition, this is going to be a failure. I bet.

 
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