Samsung, one of the largest Android device manufacturers, launched its own smartphone platform – Bada – in 2009. It was a huge hit in Korea, with the Samsung Wave selling millions of units there. However, it was completely overshadowed by the success of the Samsung Galaxy S, its flagship Android device.
Samsung has launched a few more Bada devices since then, and they have all seen moderate success. However, Samsung’s Android devices have been hogging all the limelight. It is now the top Android smartphone manufacturer and with good reason. Its last two major releases – the Galaxy S and Galaxy S 2 – have been the best Android phones of their times.
When Samsung launched Bada, many analysts questioned its move of launching yet another operating system when there were so many already. However, when Google acquired Motorola, it became clear that Samsung was right in hedging its bets on the Android platform with investments in other platforms like Bada and Windows Phone 7.
According to a report by the WSJ, Samsung plans to open source the Bada OS, and make it available to everyone. Android started the “open” trend, and even Nokia open sourced Symbian last year.
Samsung hopes that open sourcing Bada will help turn its fortunes and make it a popular alternative to Android and Windows Phone 7, but that strategy didn’t help Nokia much. Bada still doesn’t have as much developer support as Android, iOS or even Windows Phone 7. I doubt this move will have much of an impact on the prospects of Bada.