Samsung officially unveiled the highly anticipated Galaxy S3 a short while back. Judging from what was shown in the launch event held at Earl’s Court, London, the next Galaxy more than lives up to the hype. As expected, it offers best in its class hardware. However, the S3 isn’t just a hardware revision. It is packed to the brim with intuitive and smart software enhancements that will enable Samsung to stand out in the crowd.
Samsung is dubbing the S3 as a smartphone designed for humans. The Galaxy S3 is apparently inspired by water, wind, leaves and pebbles. It sees, listens, responds, and allows you to share the greatest moments. With six sensors, and a bouquet of unique features like S Stay, S Voice, and S Beam, the Galaxy tries to understand you better than any other smartphone in the market.
The Galaxy S3 will be launching in most market towards the end of May. In order to introduce millions of users across the world to its latest blockbuster, the Korean giant has come up with an official ad. Explaining so many unique features in an ad would have always been a challenge. So Samsung isn’t even trying. The first commercial is a generic feel-good video that looks more like a mashup of travel and insurance ads more than a mobile handset campaign.