Samsung Beats Apple in the Australia and New Zealand Smartphone Market
By on December 20th, 2011

Samsung is going from strength to strength these days. It recently won a ruling against Apple and is now free to sell Galaxy Tabs in Australia during the holiday shopping season. It may also have dethroned Nokia to become the number one smartphone manufacturer in India.

Samsung’s mobile sales are at an all-time high, thanks to the success of its Galaxy range of smartphones and tablets.

According to a report by IDC, Samsung topped the mobile phone market in Australia and New Zealand, overtaking Apple in both the countries in Q3 2011.

Samsung was the top mobile phone vendor in Australia in Q3 2011, overtaking Apple. Apple may overtake Samsung in Q4 2011 though, backed by strong sales of the iPhone 4. Android now has 49% share of the Australian smartphone market, while iOS has 36% unit share.

In New Zealand, Samsung came first again, with 28.5% share of the smartphone market, and Huawei came second with 20% share, followed by Apple with just a 13% unit share.

Samsung and other Android vendors are gaining market share primarily due to the popularity of their inexpensive Android smartphones, which attract budget consumers. While Samsung’s advances are impressive, I’m impressed more by the fact that Apple still ranks so high in terms of sales despite catering only to the high-end segment, and continues to make more profit per phone than any other smartphone vendor.

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Author: Pathik Google Profile for Pathik
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Pathik has written and can be contacted at pathik@techie-buzz.com.

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