Today, Research in Motion officially announced BBX. BBX is the culmination of their legacy OS merged with what QNX has been building for the past year or so.
The developer conference that RIM hosts, DevCon, takes place over the next few days in San Francisco and then moves to Asia and Europe in the following months. New devices, new endeavors and anything new to RIM is normally announced at the event. So far, BBX has been the most ‘exciting’ thing. No new smartphones, no new tablets, and most certainly no devices running BBX have been discussed thus far.
So, what makes BBX so special? For starters, it’s a completely new platform — except it’s already on the PlayBook, which was an abysmal failure in comparison to other tablets. Okay, well they now have new development environments! HTML5 with WebWorks, Adobe Air, Native C/C++ and an Android Runtime. Even if developers don’t flock to using “web technologies” for their apps, you can surely rely on the vast Android Market, right? Before you do that, be sure to check out what will and won’t work with their Android Player – almost nothing useful will work as it should.
What did RIM do properly? They announced they were abolishing some of the barriers to start developing for the platform. You no longer need to register to download the SDK. You no longer need to show ‘notarized papers’ to start developing. Leave the credit card in your wallet, it’s now free become a BlackBerry third party developer. That’s right, previous to today, you had to create an account, identify yourself and fork over cash before you could write a single line of code with their tools. If anybody was wondering why RIM was having a hard time attracting real talent, wonder no more!
RIM plans to use BBX to provide unification to their smartphones, tablets and other embedded devices they have in the works. BBM is there, push notifications are there, and their now-defunct proprietary communications backhaul is there too! Everything you love (and hate) about BlackBerry is basically going to stay the same for the foreseeable future.
If RIM plans on gaining back the confidence they lost earlier this month, they will have to pull out all the stops over the next 2 days. We can only hope that the Waterloo-based company has an ace in the sleeve before they end the game.