A couple of days back, a small Spanish firm called Makalu Interactive launched a new location bookmarking app called Rego on the iTunes app store. Rego is a simple app which allows you to save places you have been to, along with associated notes and images. Although Rego is primarily designed to serve as your own personal journal of favorite and memorable places, it features smart social integration, which enables you to share selected places with your friends and family.
It’s not easy for a new app from a little known development firm to make it big. However, Rego has gotten off to a great start. Soon after its launch, Rego was added to the “New and Recommended” section by Apple, which undoubtedly helped the freemium app. Rego requires a $0.99 in-app purchase to remove the 10 places and 1 photo filter limitation present in the free version. However, the app has gone viral in Brazil, largely due to an unfortunate co-incidence. I’ll let Malaku’s director Matt Henderson explain exactly why it went viral.
Rego in Portuguese means ‘butt crack’. With that bit of info in mind, Rego’s app description makes for a hilarious read. Here’s a sampler — “Rego’s private. Nobody sees what you add to Rego.” No wonder then that Gizmodo Brazil had a field day with it’s “not hands-on” review of Rego. To its credit, Makalu intends to capitalize on its unexpected popularity in Brazil by releasing a Portuguese translation of its location bookmarking app soon.
[ Download Rego ]