A Location Sharing App with an Unfortunate Name Goes Viral in Brazil
By on March 23rd, 2013

A couple of days back, a small Spanish firm called Makalu Interactive launched a new location bookmarking app called Rego on the iTunes app store. Rego is a simple app which allows you to save places you have been to, along with associated notes and images. Although Rego is primarily designed to serve as your own personal journal of favorite and memorable places, it features smart social integration, which enables you to share selected places with your friends and family.

Rego-Location-Bookmarking-App

It’s not easy for a new app from a little known development firm to make it big. However, Rego has gotten off to a great start. Soon after its launch, Rego was added to the “New and Recommended” section by Apple, which undoubtedly helped the freemium app. Rego requires a $0.99 in-app purchase to remove the 10 places and 1 photo filter limitation present in the free version. However, the app has gone viral in Brazil, largely due to an unfortunate co-incidence. I’ll let Malaku’s director Matt Henderson explain exactly why it went viral.

Rego in Portuguese means ‘butt crack’. With that bit of info in mind, Rego’s app description makes for a hilarious read. Here’s a sampler — “Rego’s private. Nobody sees what you add to Rego.” No wonder then that Gizmodo Brazil had a field day with it’s “not hands-on” review of Rego. To its credit, Makalu intends to capitalize on its unexpected popularity in Brazil by releasing a Portuguese translation of its location bookmarking app soon.

[ Download Rego ]

Tags: , ,
Author: Pallab De Google Profile for Pallab De
Pallab De is a blogger from India who has a soft spot for anything techie. He loves trying out new software and spends most of his day breaking and fixing his PC. Pallab loves participating in the social web; he has been active in technology forums since he was a teenager and is an active user of both twitter (@indyan) and facebook .

Pallab De has written and can be contacted at pallab@techie-buzz.com.

Leave a Reply

Name (required)

Website (optional)

 
 
Copyright 2006-2012 Techie Buzz. All Rights Reserved. Our content may not be reproduced on other websites. Content Delivery by MaxCDN