Regular readers of Techie Buzz might remember that, earlier this year, Opera Software had acquired mobile advertising network AdMarvel. At that time, I dubbed the move as “surprising” and commented, “Although it is hard to guess exactly what Opera is planning to do with AdMarvel, it is fairly safe to assume that AdMarvel will play a role in helping Opera better monetize their mobile offerings”. Now, we know exactly how Opera Software is planning to monetize its mobile offerings.
Opera has just launched Open Mobile Ad Exchange, which serves “cloud-based advertising on feature phones and smartphones”. We have spent the last ten years building a mobile browser that delivers a great user experience,said Lars Boilesen, CEO, Opera Software, Today marks a new chapter in our company, helping publishers, developers and mobile operators drive their mobile revenues by reaching out to and engaging a savvy global audience. Whether you want to monetize a free site or application or raise the visibility of your existing content, the Open Mobile Ad Exchange gives you a single point of access and control.