Opera Software has tied up with Appia to launch Opera Mobile Store, an app store for mobile devices that supports pretty much every popular mobile platform under the sun, except iPhone and Windows Phone 7. Of course, supporting those two platforms is more than a little tricky for third party application repositories due to their locked down nature.
Opera Mobile Store will be integrated with Opera Mini and Opera Mobile in the form of a speed dial entry. This means that Opera will have direct access to approximately hundred million users around the globe. During its trial phase in February, the Opera Mobile Store attracted more than 15 million users, from 200 countries, amassing more than 700,000 downloads per day.
Opera Mobile Store is available at mobilestore.opera.com and features both free and paid apps. The app catalog is automatically user tailored based on his operating system, device resolution, country, currency and language. Platforms currently supported are Android, Java, Windows Mobile, Symbian, BlackBerry, and Palm.
The launch of the Opera Mobile Store supports Opera’s core belief in an open, cross-platform mobile Internet experience by providing Opera users with an integrated storefront of mobile applications,said Mahi de Silva, Exec. Vice President, Consumer Mobile, Opera Software. Our partnership with Appia delivers to all Opera Mobile and Opera Mini users easy access to a wide variety of great content, on any device, all over the world.
Opera Software has also launched the Opera Publisher Portal, which allows developers to submit their applications. Developers will get 70% of the net revenue generated by them, while Opera Software will keep the rest. Unlike the Android Market, Opera Mobile Store is moderated, and every app is manually approved. In the past Apple has received a lot of flak for their policy on adult apps. Opera has taken a similar approach with Mobile Store by banning all erotic content. However, unlike the iOS App Store, Opera Mobile Store doesn’t charge any subscription fee, and is completely free.