Here is a video of the exclusive app that ESPN created for Nokia Windows Phones. The app is beautiful, no doubt. It follows all of the Metro design principles with the pivots, the in-app pinning, etc. What I found out though, as an existing Windows Phone user, is that the app left a lot to be desired. Perhaps it was my high expectation level about an exclusive Nokia app, or that ESPN would take their current ScoreCenter app and raise it a notch. Whatever the case may be, it was a little bit disappointing.
The biggest issue that I saw, and I feel it is an opportunity missed at least in this version of the app, is the lack of Live Tiles. If Nokia wants to wow the new Windows Phone users, it would be fantastic if the users could not only pin an individual sport to the Start Screen, but also get toasts or Live Tile updates for that sport. As an ESPN registered member you can choose to receive text alerts, for example, at various intervals within a game. Those alerts could easily have been implemented as toasts or Live Tiles within the app.
Video walkthrough of the ESPN app exclusive on Nokia Windows Phones:
|Nokia Windows Phone ESPN App Walkthrough|
In this video, the Nokia representative is talking about the app, but is also talking about the platform in general which allows you to do many things within the context of what you are doing rather than force you to open multiple apps. What you will notice is that after going two levels deep, the links end up opening the ESPN mobile web, which is not bad. However, compared to the native app, it does look quite different.
The Nokia ESPN app is a well-designed one which looks beautiful. It has pretty good functionality for “version 1”, but I hope Live Tiles and greater in-app content gets to the app soon, perhaps even before the official ship date of the Nokia Lumia 900.
For a hands on look at the Nokia Lumia 900, see my earlier post.