The budget segment has been the biggest area of strength for Windows Phone devices, with handsets like the Lumia 520 and the 620 doing brisk business. The Lumia 520 alone managed to capture over a third of the Windows Phone market. Now, this crucial low-end Windows Phone handset is receiving a refresh in the form of the Lumia 530. The Lumia 530 promises to deliver more for less. However, the competition has gotten a lot tougher over the past few months with the launch of well-built Android devices like the Moto E. Does the Lumia 530 have enough to put up a good fight?
The Lumia 530 is identical to its predecessor in terms of size and weight. The display still measures in at 4 inches, but the pixel density has been marginally improved to 245 ppi with the change in resolution to 480 x 854 pixels. The bright and vibrant colors that we associate with Nokia’s Lumia series are still there, but the Lumia 530 eschews the sharp, rectangular design in favour of a more conventional curved appearance.
The Lumia 530 features a Qualcomm Snapgradon 200 with a quad-core 1.2 GHz CPU that Microsoft will undoubtedly pitch as an improvement over its predecessor. However, in reality, the new processor will deliver roughly similar performance since it is a Cortex A-7, while the older one was a Cortex A-9 (Krait). Even the GPU is marginally inferior (Adreno 302 in 530 vs Adreno 305 in 520). The amount of RAM has remained unchanged at a measly 512 MB, but internal storage has been halved to 4 GB. Thankfully, the new Lumia is runs on Windows Phone 8.1, which allows the installation of apps on micro SD cards. Windows Phone is also less memory hungry than Android. So, even a device with only half a gigabyte of RAM should still be responsive and usable.
Another piece of hardware that has been downgraded is the camera. Both the 520 and the 530 feature a 5 megapixel camera, but the latter is fixed focus and can’t capture HD (720p) videos. Front camera for video calling is still missing. The battery unit, which is unchanged, is rated at 1430 mAh.
The Lumia 530 will be available in two variants – Single SIM and Dual SIM, and is expected to be priced at around €85 (a little over $110). Nokia also announced a companion Bang mini speaker by Coloud, which will retail for €19.
Somewhat surprisingly, the new Lumia appears to be a weaker phone than its predecessor. Everything including the chipset, camera, and storage have been downgraded. However, it might still end up being a big seller due to its newly earned quad-core status and the reduced price tag.