Nokia will be launching its “Comes With Music” service, which is already available in some countries like Singapore and UK, in India by the end of this year. It will be available with selected high-end phones (E, N, and XpressMusic series handsets) and will offer unlimited free music downloads for a year.
Nokia plans on offering a wide selection of music from both Indian as well as international labels. It has tied up with record labels like T-Series, Venus, Tips, Big Music, Eros and Indian Music Industry (IMI) and will be supporting even regional languages. All the music files will be DRM protected, but users will be able to enjoy their downloaded music even after the subscription period is over.
Nokia does not intend on setting up a music store any time soon. However, it surely hopes that this offer will help in wooing new customers. In a country in which music is literally a part of everyday life, they may well have a winner on their hands.