Nokia Changes Product Naming Convention; Does It Even Matter?

Nokia recently launched the new Nokia 500, a new Symbian smartphone powered by the Symbian Anna OS. All of you who were expecting to see a high end smartphone which could compete with Android heavyweights like the Samsung Galaxy S 2 or the HTC Sensation, be disappointed. It’s just a standard Symbian touchscreen phone with a 1 GHz processor. Except for bumping up the clock speed, Nokia doesn’t seem to have put in any effort at all, in the Nokia 500.

In fact, the only thing that excited most Nokia fans was that Nokia seemed to have deviated from its product naming norms, which had produced gems like Nokia C3-01, Nokia X2-03, and Nokia CRXT-07126 before. Ok, I was kidding about the last one, but Nokia has traditionally had some of the most confusing device names in the past. As they themselves admit, “What about comparing a Nokia C3 and a Nokia C3-01? It turns out they’re actually very different devices.”

Today, in a post at Nokia Conversations, Nokia has announced that they will be using a new product naming convention.

They have also tried to explain it in the post:

“The first number is the relative price/feature point. So a Nokia 900* would be top dog and a Nokia 100* is the most accessible option. The second two numbers gives each device a unique identifier within that point. So we can release 99 phones at the 500 point before we have to recycle any names, for example.”

While it’s a welcome move, and will definitely make things easier for users, does it even matter now? Nokia is truly on a burning platform right now, and their CEO has tied their future to the success of Windows Phone 7. What consumers need more than a simpler naming convention is a good product. Until Nokia can get that right, nothing else really matters.

In other news, Nokia and Microsoft are planning to unveil the first Nokia WP7 smartphone on August 17.

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