Thanks to the availability of cheap Android handsets, smartphone usage in India has exploded over the past couple of years. Now, Microsoft is looking to make its presence felt. As a starter it is trying to woo the developer community, who are often the early adopters and opinion makers. Earlier today, it announced the new I unlock Joy’ initiative under which developers and students can win free Windows Phone handsets and other gifts.
Mr. Moorthy Uppaluri, General Manager, Developer Partner Evangelism, Microsoft India said, India is a vibrant developer market, and we see a lot of excitement and enthusiasm around the availability of marketplace for customers in India. We believe that opening up this marketplace will provide the developer community in India with an opportunity to showcase creativity. He added, The best part about Windows Phone Marketplace is that developers will be able to use familiar development tools and technologies. They create global market opportunities for themselves and reach out to a large user base.
This program is already available to developers and will conclude on March 30, 2012. The main offer has three categories:
Submit and Receive: Developers get a chance to receive a Windows Phone by submitting three distinct, original and non-trivial Windows Phone applications.
Port 2 Apps and Receive: Developers submitting two Windows Phone applications that are ported from existing Android and iPhone applications will get to receive a Windows Phone.
Women Special: The first hundred women developers to submit one Windows Phone application will qualify to receive a Windows Phone each. The applications can be based on entertainment, fashion, leisure, sports, recreation or travel themes.
In addition to these categories there is also a special offer for students. Each student to submit a Windows Phone application will receive a Merit Certificate, a Windows Phone T-Shirt and a 2GB USB flash drive. Students submitting four apps will additionally receive a Windows Phone. Submissions for the student category will close on December 18, 2011. Any app submitted under this initiative will be considered as a valid entry only after it passes Windows Phone Marketplace certification testing.