Got #droidrage? Tweet to Get Your Android Replaced with a Windows Phone
By on December 13th, 2011

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Stories of Android devices being infected with malware are not uncommon these days. We have seen a recent Juniper Networks report which stated that Android malware increased by 472%. Yet another report, this time by McAfee, says nearly all malware in Q3 was targeted at Android.

Given that the operating system and the marketplace are open and without any gate-keepers, it is not surprising at all. What is a benefit to developers (no obstacles to their creativity), comes with a huge price because it is also extremely open for abuse by the bad guys. Now that Android has a huge installed base, it is an easy target for malware infestation.

Today, it was reported that Google has removed 22 apps from the Android market in the past several days because they were bundled with malware. San Francisco security firm Lookout Software claimed that the malware in these apps is called RuFraud, and it essentially send dummy SMS messages to create financial benefit  for the malware makers.

Not to waste the opportunity, Microsoft’s Windows Phone evangelist Ben Rudolph immediately jumped on twitter and created an instant promotion. The tweets read as follows:

 

 

Windows Phone (especially after Windows Phone 7.5 Mango released) has been universally praised for its elegance, simplicity and beauty. The problem for Microsoft is that iOS first, and Android now, have created a certain impression of a smartphone in the minds of consumers. While Android in some ways is a clone of iOS with grids and pages of app icons, Windows Phone is very unique in its approach of Live Tiles and Hubs. It has proven difficult for Microsoft to get this message across easily, and as a result the sales have been dismal.

Promotions like this help in not only getting these devices in the hands of folks using competing platforms, but also creating a buzz around the promotion itself. Note that Ben had earlier run a similar promotion for users of Blackberry affected by a long downtime of Blackberry services. At the time, he had said he received over 1,500 responses!

 

 

This is a very good and opportunistic move by Ben. It assures him the attention of disgruntled users who will be more open to switching, and in return they get a free phone too! That makes it an absolute win-win situation!

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Author: Romit Mehta Google Profile for Romit Mehta
Romit writes about mobile news and gadgets, and is currently a Windows Phone owner (Nokia Lumia 920). Find him on twitter @TheRomit. Personal site is http://romitmehta.com.

Romit Mehta has written and can be contacted at romit@techie-buzz.com.
  • http://www.baap.me saleemkhan

    really nice post.
    thnx 4 ur post……

    • http://rawmeet.posterous.com Romit Mehta

      Thanks, saleemkhan!

  • Susan

    The question is: “is it ethical to do so?” If windows phone concentrates on making themselves better rather then pointing out flaws of other platforms they might succeed. Proving others wrong or exaggerating their flaws will not make windows phone better! He should think of his pc platform windows which is infected with malware but its still no.1 while mac/linux doesnt have tht much malware. Their concern should be that even after distributing so many windows phone for free on every event they still couldnt make tht many developers come on board! Think ;)

    • http://rawmeet.posterous.com Romit Mehta

      Susan: I don’t think they are pointing out the flaws of the competitors. They are taking advantage of disgruntled users of the competing platform and offering them the choice of free hardware which will enable the users to see what else is out there.
      As for your PC/Windows remark, you know that was targeted in one of Apple’s most successful ad campaigns (“I’m a Mac”), don’t you?

  • Colorado_Al

    Hello Kettle? This is the Pot! If MS actually had a good product, they wouldn’t need to resort to name calling. I’ve tried windows phone and it stinks! Try it yourself here with this windows phone emulator:
    http://msdn.microsoft.com/en-us/library/ff402563(v=vs.92).aspx
    And see why you don’t even want it for free!

    • http://rawmeet.posterous.com Romit Mehta

      Ha, Colorado_Al. I do use WP7 and love it. I switched from iPhone, and desperately tried to use an Android device and did not like it. There is no name calling here. It is a lifeline thrown to some of the affected folks. Please look at the tweet and then react :-)

 
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