Got #droidrage? Tweet to Get Your Android Replaced with a Windows Phone
By on December 13th, 2011

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Stories of Android devices being infected with malware are not uncommon these days. We have seen a recent Juniper Networks report which stated that Android malware increased by 472%. Yet another report, this time by McAfee, says nearly all malware in Q3 was targeted at Android.

Given that the operating system and the marketplace are open and without any gate-keepers, it is not surprising at all. What is a benefit to developers (no obstacles to their creativity), comes with a huge price because it is also extremely open for abuse by the bad guys. Now that Android has a huge installed base, it is an easy target for malware infestation.

Today, it was reported that Google has removed 22 apps from the Android market in the past several days because they were bundled with malware. San Francisco security firm Lookout Software claimed that the malware in these apps is called RuFraud, and it essentially send dummy SMS messages to create financial benefit  for the malware makers.

Not to waste the opportunity, Microsoft’s Windows Phone evangelist Ben Rudolph immediately jumped on twitter and created an instant promotion. The tweets read as follows:

 

 

Windows Phone (especially after Windows Phone 7.5 Mango released) has been universally praised for its elegance, simplicity and beauty. The problem for Microsoft is that iOS first, and Android now, have created a certain impression of a smartphone in the minds of consumers. While Android in some ways is a clone of iOS with grids and pages of app icons, Windows Phone is very unique in its approach of Live Tiles and Hubs. It has proven difficult for Microsoft to get this message across easily, and as a result the sales have been dismal.

Promotions like this help in not only getting these devices in the hands of folks using competing platforms, but also creating a buzz around the promotion itself. Note that Ben had earlier run a similar promotion for users of Blackberry affected by a long downtime of Blackberry services. At the time, he had said he received over 1,500 responses!

 

 

This is a very good and opportunistic move by Ben. It assures him the attention of disgruntled users who will be more open to switching, and in return they get a free phone too! That makes it an absolute win-win situation!

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Author: Romit Mehta Google Profile for Romit Mehta
Romit writes about mobile news and gadgets, and is currently a Windows Phone owner (Nokia Lumia 920). Find him on twitter @TheRomit. Personal site is http://romitmehta.com.

Romit Mehta has written and can be contacted at romit@techie-buzz.com.

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