LG isn’t kidding around when it claims that the future is 3D. The Korean electronics giant is really doubling down on the third dimension. Little more than a month after introducing the new range of Cinema 3D Smart TVs in India, it has launched the Optimus 3D MAX.
As the name suggests, the Optimus 3D Max is the successor of Optimus 3D. The newer edition is thinner and lighter, has a slightly faster processor (1.2 GHz Dual Core Cortex-A9), more RAM (1 GB), and supports NFC. Unfortunately, it still ships with Gingerbread (Android 2.3), which is now almost 18 months old.
According to Mr. Soon Kwon, President, South West Asia Region & MD LG India, “LG Optimus 3D MAX is a natural and powerful evolution of LG Optimus 3D. Building on the phenomenal success of the original Optimus 3D, we are proud to unveil this ultimate Smartphone. In 2012, we will take LG’s leadership in Speed, Screen and Content to a whole new level. With the Optimus 3D MAX, we want to set new standards of quality viewing and powerful performance on mobiles packed in a slim and modern design”.
LG is pricing the Optimus 3D Max Rs.30, 500, which means that it will be cheaper than the likes of HTC One X and Samsung Galaxy S3, but more expensive than the likes of Samsung Galaxy S2 and Motorola Atrix 2. The S2 offers comparable, if not better performance than the Optimus 3D Max, has a better screen, and is already running ICS. Given the limited availability of 3D apps and content, it will be interesting to see if draw of 3D is sufficient to justify the price tag.
LG also launched a mid-range Android device called Optimus L7, which is targeted towards the style conscious. “Design is consistently an important factor for customers when choosing a mobile phone and with L-Style we’re going to go back to our roots as a company focused on products that fit into the lifestyle of customers”, Mr. Soon Kwon emphasized. Unlike the Optimus 3D Max, the Optimus L7 ships with ICS (Android 4.0). Unfortunately, in order to cut costs, LG has decided to go with a measly 1 GHz Cortex-A5. Hopefully, LG has optimized the hell out of its ICS ROM, as otherwise the L7 is going to be slow for sure.
The 4.3’’ L7 will be available for Rs.19, 900. This is again a pretty interesting price point. The Sony Xperia U, which is cheaper by a few thousand bucks, is powered by a more powerful Dual-core 1 GHz Cortex-A9, but has a smaller screen. The Motorola Atrix 2, which has both a powerful processor and a large screen, costs a couple of thousand bucks more. LG believes that superior build quality and appearance coupled with a large screen and latest software will be sufficient to woo consumers. Time will tell us if they are right.