Pre-ordering for the latest iPhone starts June 15th and it will be available at Apple and AT&T stores on June 24th. However, it seems like Apple has a more aggressive sale goals this time. For the first time, the new iPhone will also be sold through a number of large retail chains including Wal-Mart and BestBuy.
Lot of retailers have previously carry iPhones but none of them have been lucky enough to sell the device on its launch day. This will provide people some convenient alternatives and cut the lines short at Apple and AT&T stores. From Apple’s point of view, it will be easier to cater to the already huge and growing demand of iPhone buyers and not make them wait for hours. Plus, this strategy is in sync with Apple’s plan to sell more iPhone units than ever before. According to this latest report from Apple Insider, Apple has ordered enough parts to sell an average of 3 Million iPhone 4’s per month.
Asia Optical is a company that makes VGA lens kits for Apple iPhone 4 camera and according to its chairman Robert Lai, they are currently delivering 3 million units per month to Apple. If Apple does sell 3 million units per month, this will be a 20% increase in year-over-year sales.