Back in January this year, an almost magical app for iOS called IntoNow made its first appearance. In less than three months, even before IntoNow had gotten around to building an user base, Yahoo swooped in and acquired it for something in the range of twenty to thirty million dollars. Even more interestingly, multiple players including Shazam and Twitter were also in talks.
IntoNow’s rapid rise isn’t really a surprise given that it’s a one of a kind app that works amazingly well. IntoNow is in many ways Shazam or Soundhound for television. It listens to the content you are watching and identifies not only the show you are watching, but also the episode. There are plenty of other social-discovery tools built around television – GetGlue and Miso are probably the most familiar ones. However, IntoNow one-ups them through its intuitiveness. Not only that, IntoNow also puts a lot more focus on making the television watching experience social. That difference between GetGlue and IntoNow’s priorities become obvious by just taking a look at the home screens of the respective apps.
IntoNow Home Screen
IntoNow for Android
The good news is the IntoNow is no longer restricted to the iPhone. A short while back, IntoNow made its debut on the Android platform. The Android app is sleek, intuitive, and a joy to use. In short, it is head and shoulders above VideoSurf, GetGlue, Miso and other competitors. The bad news is that due to some inexplicable reason, IntoNow is region limited. If you are outside the US, you can still install and use IntoNow, but you will have to grab the APK from unofficial sources.