HTC, the most popular Android phone maker and one of the biggest backers of Windows Phone 7 is said to be working on its own version of an online application store.
According to a report by FT, HTC is currently hiring staff in Taiwan to prepare for the launch of an online store which would sell apps and ebooks. The application store would be integrated with the Sense UI which HTC uses on Android devices and will possibly use in its Windows Phone 7 devices soon.
HTC recently launched the HTCSense.com cloud based service. HTC CEO, Peter Chou recently commented that it was no longer enough for HTC to just customize the Android UI with Sense. “It is not enough to be skin-deep. We need to go bone-deep“.