HTC’s smartphone sales and profits have risen up sharply, with the growth of Android. Last year, HTC Android phones were among the most popular ones among the consumers as well as developers. Developers used to buy a HTC based Android phones, since it was easy to get root access and flash custom ROMs on their phones.
However, since the beginning of this year HTC changed their agenda and started shipping Android phones with encrypted boot loader. This meant that rooting and flashing custom ROMs on HTC phones became nearly impossible. The company received a lot criticism on their move of encrypting the boot loaders on their handset.
Many people who had previously thought of buying the HTC Sensation went ahead and got the Samsung Galaxy S II, just because the SGS II does not have a locked down boot loader.
A few days ago HTC said that they are reviewing their policy on locked down boot loaders. Today, HTC’s CEO Peter Chou announced that HTC has listened to its customer feedback, and they will no longer be locking down boot loaders on their devices.
This definitely is music to my ears, and as well as every developer out there. This move from HTC clearly proves that ignoring the developer community can lead to negative PR and lot of criticism (Psst Motorola).
However, HTC has not mentioned anything whether their current devices with locked boot loaders like the Sensation, Incredible S will be unlocked or not.
First Sony Ericsson, then Samsung and LG and now HTC all have realized that they are adversely going to affect the sales of their handsets by locking down its boot loader. Now, only if Motorola could realize this!