HTC has confirmed during their Q4 2011 earning calls yesterday, that the Taiwanese handset manufacturer will be releasing less handsets in this new year. This is all due to the company’s dismissal performance in Q4 of last year, where net profits fell sharply by 26% to $364 million.
HTC will go back to its strategy of releasing a limited number of high-end ‘Hero’ Android handsets, especially during the Q2 of this year. This will help in creating less confusion among buyers, provide more brand recognition and give the company a more streamlined product range.
HTC’s UK Chief, Phil Roberson, stated ‘We have to get back to focusing on what made us great – amazing hardware and a great customer experience. We ended 2011 with far more products than we started out with. We tried to do too much.
The company’s tablet devices will also take a back seat, as it tries to focus on regaining its lost market share.
Looking at the way HTC spammed the market last year with phones (Rhyme, Sensation XE/XL, ChaCha, Amaze 4G); it is definitely nice to see the company realizing its mistake and acting quickly on improving it. Consumers will also appreciate this move from HTC, as it will create less confusion among them and make their lives a hell lot easier.