At a grand event in Goa that the company dubbed as ‘Slim Fest’, Gionee announced the Gionee ELIFE S5.5 in India. Named after its biggest feature – a 5.55mm slim body, the phone will be available in the market starting April 27.
The ELIFE S series is a new product category that Gionee intends to position not just as a flagship smartphone series but also as a fashionable accessory.
“Smartphones are treated both as electronics and pie of art by consumers worldwide and that’s why we adapted a new approach with a focus in design. Smartphone is something that we carry on a daily basis, they are like a part of the human body, and there is zero distance between a user and their smartphones. This is similar to a piece of fashion clothing; it represents its user’s taste, personality, and even identity.”
- William Lu Weibing, President, Gionee
Thankfully, with all that emphasis on design – and the unique proposition of being the world’s slimmest phone – Gionee ELIFE S5.5 does not compromise on performance. The specifications sheet is top-of-the-line with a true octa-core 1.7 GHz processor and 2 GB RAM powering the internals. The 5-inch full HD display is vivid and gives a nice first impression, although like most AMOLED displays, the colors are a little washed out.
Gionee claims that the problem of high power consumption by slim phones is taken care of by the highest capacity density ratio of S5.5’s battery. The phone features a modest 2300mAh battery, but the power optimizations that Gionee packs in might just get it through the day.
The 13 MP rear camera does not match the brilliance of Gionee ELIFE E7, which the company touted as the best amongst all Android smartphones, but works good for most conditions. The 5 MP front camera features a 95 degrees ultra-wide angle that allows you to click better self-group shots and full-body selfies. I’ve grown tired of the term and the trend, but yeah, it’s a feature.
While the phone is very slim, the camera lens protrudes on one corner. It’s smooth, and doesn’t look bad at all, but makes the claim of a ‘slim phone that packs everything’ a little incorrect.
The Gionee ELIFE S5.5 features the Android-based AMIGO OS 2.0 that has been customized specifically for the S5.5. It is Android 4.2.2 under the hood, and that would annoy a lot of Android enthusiasts, but the company would rather have you focus on AMIGO.
The AMIGO OS is not bad, and is well-intentioned. Android fans might get disappointed because it does not include certain popular Android features like widgets. However, if you give a little time or if it is your first Android phone, it would grow on you and provide a functional user experience.
The camera software, like the ELIFE E7, consists of two shooting modes – the professional and normal camera settings – and can really help you get the best out of the camera optics.
- Display: 5.0” Super AMOLED Plus display
- Processor: Octa- Core 1.7GHz CPU
- RAM: 2 GB
- Camera: 13.0MP AF +5.0MP AF Camera 95 Degree Ultra-Wide Angle
- Software: AMIGO OS 2.0 (based on Android OS, V4.2)
- Memory: 16GB
- Dimensions: 145.1 x 70.2 x 5.55mm
- Battery: 2300mAh (non-removable)
- Single SIM
- OTG Support
The Gionee ELIFE S5.5 is available in five colors – Black, White, Blue, Pink, and Purple. These are not vivid colors like Nokia, mind you, but look subtle and stylish.
The phone is priced at ₹22,999 and will be available in the market later this month. It’s a great price for a flagship Android phone, and it will compete with not just the middle-range Samsung and Sony phones but also with the top-end phones from Indian players like Micromax.