Flurry: iOS and Android Growth Exploding in International Markets
By on August 27th, 2012

Flurry has released its research on the smartphone space, and the numbers seem to be very encouraging. According to the Flurry Analytics, iOS and Android adoption has exploded internationally. Devices powered by iOS and Android are being adopted by users at a much faster rate than than the PC, the Internet or social networks were, at their peaks.

The total number of iOS and Android devices in use jumped to 640 million in July 2012. While the U.S. and China lead when it comes to active user base numbers, international markets like South Korea, Japan, Germany, France, Canada, Spain, and Brazil continue to see user growth.

While the U.S. user base grew by 30 million in the last year, China’s users increased by more than 100 million, and could soon overtake the U.S. in terms of total active users.

China is the fastest growing iOS/Android market, growing at more than 400% very year, while other markets like Chile, Brazil, Argentina, Iran, Vietnam, Mexico, Russia, Turkey, and India are growing at near 200%.

While the U.S. accounted for more than half of all iOS and Android activity in terms of active sessions in July 2011, its share has decreased to just slightly more than a third, while the rest of the world has gained.

Android and iOS penetration in the U.S., may be close to its peak, but both platforms are poised to continue growing at an explosive rate in the coming years, as the global demand for smartphones keeps increasing.

via Flurry

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Author: Pathik Google Profile for Pathik
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Pathik has written and can be contacted at pathik@techie-buzz.com.

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