eBay India has been working on extending their reach to mobile internet users in India. After launching a mobile website at m.ebay.in, eBay has been releasing apps for all major mobile platforms in the Indian market.
- With the recent announcement of eBay.in’s Android app, which is releasing in the next week, it is covering grounds on one of the popular smartphone platforms. (UPDATE: The Android app is live here)
- An iPhone/iOS app is already available and can be downloaded from iTunes here.
- There is also an app for Nokia phones, specially customized for C2-02 and C2-03. The app is coming soon and would be made available in Nokia Ovi Suite and will be pre-loaded in those phones.
- For non-smartphone users, ebay.in already has a mobile website which works on any mobile browser: m.ebay.in.
The other two smartphone platforms – BlackBerry and Windows Phone – have been left out as of now. While Windows Phone does not have enough penetration in India to (may be) justify development costs (Although, there is a nice Windows Phone app from eBay US in the Marketplace already), it is surprising that eBay has left BlackBerry users out in the cold.
Interestingly, eBay also serves mobile users who do not have Internet on their mobile devices. The eBay SMS Pricecheck’ feature allows you to find the best deals via SMS. All you need to do is to SMS EBAY’ <keyword> to 9223892238. Note that this facility has been affected by the latest TRAI guidelines, and you would need to enable partial DND to use the service.