Android has gone from strength to strength over the past few months. Thanks to the exponential increase in the number of Android handsets and the rapid growth of the Android Market, Google is now a worthy challenger to Apple. However, there is definitely scope for more improvement. And, Google knows it.
Google is already working on Android 3.0, which will be possibly targeted at high-end devices and is expected to introduce significant improvements to the platform. However, that doesn’t mean that Google is ignoring mid-range or budget smart phones. According to Businessweek, Google is working with hardware manufacturers to introduce cheaper Android powered handsets in crucial Asian markets like China and India.
Andy Rubin, VP of engineering at Google said, “The down-market opportunity is about to happen. It’s actually quite a revolution”. In markets like India, iPhone has barely managed to make a dent. Instead, companies like Nokia rule the roost with their wide range of attractively priced handsets. By encouraging manufacturers like Huawei Technologies and LG Electronics to introduce cheaper handsets, Google is hoping to expand its reach and attract more developers.