For the past few years since Apple launched the iPhone, they have been reluctant to sell the phone without carriers. Apple started out by selling the phone with AT&T and gradually added Verizon as a carrier last year.
One of the biggest problem with this was that people were restricted to only these two carriers and could not switch to others without jailbreaking their iPhone and then unlocking the iPhone. However, that might be a thing of the past since Apple today introduced unlocked iPhone 4 in their store.
The Unlocked iPhone 4 can be purchased without any contract and can be used on any compatible GSM network. The 16GB unlocked iPhone 4 will set you back by $649, whereas the 32GB Unlocked iPhone 4 will cost you $749. Apple is selling both the black and white iPhone 4 for the same price.
With the introduction of unlocked iPhone’s Apple has opened up a new market which was earlier unavailable to them. Users of networks such as Sprint and US Cellular can now just buy the iPhone 4 and use it with their own networks without having to go through the pain of unlocking the device.
It definitely appears like a very smart and strategic move by Apple who have been buoyed by the growth of rival platform Android. This move will see Apple’s iOS share growing in markets that were earlier unavailable to them.
You can buy an unlocked iPhone 4 from the Apple store here.