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BlackBerry Launches the BlackBerry Classic in India for ₹31,990

In a press event in New Delhi today, BlackBerry Limited launched the BlackBerry Classic in India. The smartphone is specially built to meet the needs of productive people who prefer a physical QWERTY keyboard.

blackberry_classic_launchThe company claims that the Classic is designed based on extensive customer feedback and offers customers the power and performance of BlackBerry 10, with the DNA and familiarity of the ‘classic’ keypad experience. The QWERTY keyboard has stood the test of time as the iconic BlackBerry feature and gives users the control and confidence to communicate quickly and clearly using one hand with a trackpad and classic navigation keys.

With the launch of BlackBerry Classic, we bring back the unique BlackBerry QWERTY experience that made the BlackBerry smartphones a users’ go-to productivity tool. The BlackBerry Classic is designed to give users a distinct experience that every BlackBerry QWERTY loyalist and high-productivity business customer will love. This device brings the best of BlackBerry features and the keyboard functionalities familiar to BlackBerry Bold and Curve users on a secure and productive platform, with the added performance and agility that power professionals need to be competitive in today’s busy world.

– Sunil Lalvani, Managing Director, BlackBerry India

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Although familiar in appearance, BlackBerry Classic upgrades the BlackBerry Bold 9900 experience with three times faster browser, 60 percent more screen space, and 50 percent longer battery life. There’s also a greater variety of applications available through BlackBerry World and the Amazon AppStore.

The BlackBerry Classic offers a 3.5-inch touch screen display with Corning Gorilla Glass 3 for greater durability. Powered by a 1.5 GHz Qualcomm Snapdragon Processor with 2GB RAM, the device packs in 16GB of internal storage (expandable by up to 128GB via microSD card). It sports a 2MP front- and 8MP rear-facing camera with enhanced optics. The BlackBerry Classic runs BlackBerry 10 OS 10.3.1 and includes features like BlackBerry Blend, BlackBerry Assistant, BlackBerry Hub, and dual app storefronts – BlackBerry World and Amazon Appstore.

The new BlackBerry Classic smartphone is available exclusively at Snapdeal.com beginning January 15, 2015 and at all BlackBerry Exclusive Stores.

Published by

Abhishek Baxi

Abhishek Baxi is an independent technology columnist for several international publications and a digital consultant. He speaks incessantly on Twitter (@baxiabhishek) and dons the role of Editor-in-Chief here at Techie Buzz.