The Blackberry App World, the online application store for Blackberry devices has officially hit a very significant milestone – 1 billion downloads. The guys at the Blackberry blog revealed this figure in a blog post today. They are currently seeing close to 3 million downloads every day.
“The BlackBerry App World storefront launched a little over two years ago, and over that time, we’ve made many feature improvements, enhanced the look and feel, and added a ton of compelling apps. BlackBerry App World is now in over 100 countries, seeing an average of 3 million downloads per day, and we recently crossed the 1 billion app download milestone!”
RIM’s Blackberry is the third most popular smartphone platform in the US after Android and iOS, even though it has been on the wane since a couple of years. Since the launch of the iPhone and then the Android OS, they have taken a majority of the smartphone market share around the world.
The Apple App Store sports close to 425,000 apps and has served more than 15 billion downloads. Even the Android Market has been doing quite well, with more than 200,000 apps and over 5 billion downloads.
RIM will be launching Blackberry App World 3.0 soon which it says will “evolve and improve the experience for both our developers and consumers”.
However encouraging these figures may seem, RIM is still in a very tough spot. Its market share is being eroded day by day, by the iPhone and Android smartphones. Even Microsoft and HP are trying to get a piece of the smartphone pie. RIM’s latest launch – the Blackberry Playbook – hasn’t been a huge hit. Even RIM is, in the words of Nokia CEO Stephen Elop, on a ‘burning platform’.