There was a time when RIM could do no wrong. It enjoyed a dominating market share in North America, and enjoyed a massive cult status. With the advent of iOS and Android, things changed rapidly and the tables were turned on RIM. However, things are about to change now. Recently, RIM demoed its Blackberry 10 OS back in December last year, and people have been waiting for the January 30th launch of Blackberry 10 since the day Network world posted that awesome video.
As we get closer to the launch date, RIM has thrown in another surprise with its portathon event.
Alec Saunders, VP, Developer Relations at RIM was spotted tweeting,
Well there you have it.37.5 hours in, we hit 15,000 apps for this portathon. Feel like I’ve run a marathon. Thanks to all the devs!
— Alec Saunders (@asaunders) January 13, 2013
The portathon event was held in two parts, one where only Android developers were asked to port their apps to Blackberry 10, and another where apps written in Appcelerator, Maramalade, Sencha, jQuery, PhoneGap and Qt were to be ported. The total number of ported apps stood at 15,000 after 37.5 hours. RIM was also offering $100 for every successful porting and submission. Some might call that bribing, but RIM shares have reached a new high after the event, and this is a good sign.
RIM had to realize eventually that this is what people want from a phone, and after this move, there might just be a chance for RIM to make a strong comeback. Although Blackberry 10 might not bring new features to the table, an overhaul like this had become imminent for its survival.