Augmented Reality is the future of mobiles, gaming and television. It is both exciting and fascinating and there is tremendous development work going on to make use of the technology.

The folks behind http://www.soulbit7.com/ have come up with a new Augmented reality based game called Look-UP for the iOS. Look-UP is a classic UFO invasion game themed in the 21st century with a Augmented Reality twist. The game allows you to fight alien forces in your real surroundings.

Not sure what I am talking about? Take a look at the videos below of the game in action, one of them was shot in Times Square in NYC.

If you loved what you saw, you can go ahead and purchase the game for your iDevice from here for $1.99. Sadly, this is available only for iPhone 3GS and iPhone 4, iPod Touch and iPad support is not yet available.