In a move that is more likely to get ugly, Apple has blocked the Google Voice application from appearing in App Store.

Google Voice is a service provided by Google that allows users to use a single number for multiple numbers and a host of other features, however this move was not expected since the application had been personally approved by Phil Schiller, Apple’s senior VP or product marketing back in April.

According to TechCrunch a Google spokesperson had this to say:

We work hard to bring Google applications to a number of mobile platforms, including the iPhone. Apple did not approve the Google Voice application we submitted six weeks ago to the Apple App Store. We will continue to work to bring our services to iPhone users — for example, by taking advantage of advances in mobile browsers.

According to that statement it looks like Google may take a different route (read mobile browsers) to make the application available to users, that would definitely be a punch in the face to Apple, and many users would be eagerly waiting for that.

Hopefully Google should quickly get the browser application out for benefits of iPhone users.