Android Finally Surpasses iPhone Sales
Posted By Chinmoy Kanjilal On May 10, 2010 @ 5:49 pm In Mobile News | No Comments
Android based cellphones have surpassed iPhone sales in the first quarter of the year 2010. This study was published in a report by research firm The NPD Group [1]. The data is valid only for the US. It places RIM’s Blackberry at top with 36% of sales followed by Android with 28% of sales. Apple iPhone recorded a 21% of total cellphone sales, which puts it behind Android. A large part of this sale drive is credited to Verizon which went out of its way to promote Android with a $100 million marketing campaign [2]. An extract from the report says,
Strong sales of the Droid, Droid Eris, and Blackberry Curve via these promotions helped keep Verizon Wireless’s smartphone sales on par with AT&T in Q1. According to NPD’s Mobile Phone Track [3], smartphone sales at AT&T comprised nearly a third of the entire smartphone market (32 percent), followed by Verizon Wireless (30 percent), T-Mobile (17 percent) and Sprint (15 percent).
Android is gaining steadily and stably. It has an awesome community and has created a secure ecosystem for itself. This report places Android ahead by only a small fraction, for only one quarter and in only a single country. Though, soon this situation may extend to a larger scale. Given the rigidity Apple is showing nowadays, Android handsets offer an equally competitive and far more flexible product at a lesser price. This is a win for Android and the day is soon when it will get ahead of iPhone in this smartphone race. (Via:Venturebeat [4])
Article printed from Techie Buzz: http://techie-buzz.com
URL to article: http://techie-buzz.com/mobile-news/android-surpasses-iphone.html
URLs in this post:
[1] a report by research firm The NPD Group: http://www.npd.com/press/releases/press_100510.html
[2] a $100 million marketing campaign: http://adage.com/article?article_id=140381
[3] Mobile Phone Track: http://npd.com/corpServlet?nextpage=wireless-mobile-phone-track_s.html
[4] Venturebeat: http://mobile.venturebeat.com/2010/05/10/google-android-outsells-apple-iphone-ranked-second-in-u-s-smartphone-market/
Click here to print.
Copyright © 2006-20011 Techie Buzz. All rights reserved.