Android Still No. 1, Apple Moves Up to No. 2 in U.S. Smartphone Share
By on July 7th, 2011

Although Android holds the No. 1 position and sits on top of the smartphone market, the battle for the second position between Apple and Blackberry got tougher and in the end it was Apple who made it, leaving behind RIM’s BlackBerry in the third position.

According to the report published by market research firm comScore, Android continues to dominate the smartphone world while Apple’s iOS ranks No. 2 and BlackBerry dropping to the third position followed by Microsoft’s Windows 7 at fourth position.

Apple Beats RIM's BlackBerry, Android Still No. 1

The reason behind Blackberry’s backsliding could be due to the delay in release of new models and the several problems faced by the company.  RIM is currently valued at about $14 billion which came down from $83 billion in June 2008.

RIM’s Blackberry OS has 24.7 percent in the the smartphone market share while Apple’s iOS now enjoys 26.6 percent share whereas Google’s Android OS saw a 5.1 percent rise making its total share 38.1 percent and topping the list.

During the three month average period ending in May 2011, Android and iOS were the only two platforms that saw growth of 5.1 percent and 1.4 percent respectively. Blackberry lost 4.2 percent while Microsoft losing 1.9 percent and Palm losing 0.4 percent share in the US market.

Top Smartphone Platforms
3 Month Avg. Ending May 2011 vs. 3 Month Avg. Ending Feb. 2011
Total U.S. Smartphone Subscribers Ages 13+
Source: comScore MobiLens
Share (%) of Smartphone Subscribers
Feb-11 May-11 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
Google 33.0% 38.1% 5.1
Apple 25.2% 26.6% 1.4
RIM 28.9% 24.7% -4.2
Microsoft 7.7% 5.8% -1.9
Palm 2.8% 2.4% -0.4

The report also mentioned that Apple saw a significant growth in hardware sales, and rose from 7.5 percent to 8.7 percent. However, Samsung retained it’s position at the top with 24.8 percent restricting LG to second position with 20.9 percent. Motorola, on the other hand, had a slight decline of 1 percent, yet holding it’s position at three.

Top Mobile OEMs
3 Month Avg. Ending May 2011 vs. 3 Month Avg. Ending Feb. 2011
Total U.S. Mobile Subscribers Ages 13+
Source: comScore MobiLens
Share (%) of Mobile Subscribers
Feb-11 May-11 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Samsung 24.8% 24.8% 0.0
LG 20.9% 21.1% 0.2
Motorola 16.1% 15.1% -1.0
Apple 7.5% 8.7% 1.2
RIM 8.6% 8.1% -0.5

 

The research also dug up the mobile content usage by subscribers. It was reported that subscribers most used text messaging (69.5 percent) on their mobile device with a 0.7 percent rise. Browsers on the other hand, were used by 39.8 percent of subscribers (1.5 percent rise) while 38.6 used downloaded apps.

Social  networking or reading blogs,  however, saw a 1.8 percent growth with 26.8 percent while others enjoyed playing games (26.9 percent) and listening to music (18.6  percent)

Mobile Content Usage
3 Month Avg. Ending May 2011 vs. 3 Month Avg. Ending Feb. 2011
Total U.S. Mobile Subscribers Ages 13+
Source: comScore MobiLens
Share (%) of Mobile Subscribers
Feb-11 May-11 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Sent text message to another phone 68.8% 69.5% 0.7
Used browser 38.3% 39.8% 1.5
Used downloaded apps 36.6% 38.6% 2.0
Accessed social networking site or blog 26.8% 28.6% 1.8
Played Games 24.6% 26.9% 2.3
Listened to music on mobile phone 17.5% 18.6% 1.1
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Author: Joel Fernandes Google Profile for Joel Fernandes
Joel Fernandes (G+) is a tech enthusiast and a social media blogger. During his leisure time, he enjoys taking photographs, and photography is one of his most loved hobbies. You can find some of his photos on Flickr. He does a little of web coding, and maintains a tech blog of his own - Techo Latte. Joel is currently pursuing his Masters in Computer Application from Bangalore, India. You can get in touch with him on Twitter - @joelfernandes, or visit his Facebook Profile for more information.

Joel Fernandes has written and can be contacted at joel@techie-buzz.com.

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