Android Loses U.S. Smartphone Market Share to iOS in Q2

Strategy Analytics just released its quarterly report on the state of the U.S. smartphone market in Q2 2012. The overall market shrunk as smartphone shipments fell 5% year-over-year to 24 million units during Q2. Google’s Android lost market share to Apple’s iOS, and saw its market share decline to 56%.

The decline in quarterly shipments could be attributed to a volatile macroeconomic environment, tighter upgrade policies by operators, and the near saturation in smartphone subscribers in the U.S.

The number of Android device shipments were around 13.4 million, while the number of iPhone shipments were 7.9 million. Blackberry device sales dropped further to 1.6 million units, while other smartphones had aggregate sales of 1 million units.

Android lost 4.3% market share, while Blackberry and other platforms lost 4% and 1.6% each. Apple was the major beneficiary, and saw its market share increase from 23.2% to 33.2% year-over-year.

While Q3 2012 might not be as kind to Apple, Q4 will again see Apple’s market share skyrocket as the iPhone 5 is launched in late September or October.


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